Privacy Policy

Last updated: 27th January 2026

This Privacy Policy explains how ListingEngine Ltd ("ListingEngine," "we," "us," or "our") collects, uses, stores, and protects personal data when you access or use our website and software platform (together, the "Service").

We are committed to protecting your privacy and handling personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR) where applicable, and the Data Protection Act 2018.

1. Who We Are

Data Controller

ListingEngine Ltd

Email: support@listingengine.ai

ListingEngine LTD determines how and why personal data is processed when you use our Service.

2. Scope of This Policy

This Privacy Policy applies to:

  • visitors to our website;
  • users who create an account with ListingEngine.ai; and
  • individuals whose personal data we process while providing our Service.

This Policy should be read alongside our:

  • Terms of Service
  • GDPR Compliance Statement

3. Personal Data We Collect

We collect and process personal data only where necessary. The categories of data we may collect include:

a. Information You Provide

  • Name or business name
  • Email address
  • Account login details
  • Customer support communications
  • Billing details (excluding full payment card data)

b. Payment Information

Payments are processed by our third-party provider, Stripe. We do not store full credit or debit card numbers. Stripe processes payment data in accordance with its own privacy and security policies.

c. Usage and Technical Data

  • IP address
  • Device and browser information
  • Log data and timestamps
  • Feature usage and credit consumption

d. Listing-Related Data

  • Product information uploaded by you
  • Images, titles, descriptions, and metadata associated with listings

This data may contain personal data if you choose to include it. You remain responsible for ensuring that any content you upload complies with applicable data protection laws.

4. Lawful Bases for Processing

We process personal data only where we have a lawful basis, including:

  • Contractual necessity – to provide and operate the Service
  • Legal obligation – to meet regulatory, tax, or accounting requirements
  • Legitimate interests – to improve, secure, and maintain our platform
  • Consent – where required for specific activities (e.g. marketing emails)

5. How We Use Personal Data

We use personal data to:

  • create and manage user accounts;
  • process credit purchases and payments;
  • provide customer support;
  • operate and improve the Service;
  • monitor usage and prevent fraud or abuse;
  • comply with legal and regulatory obligations.

6. AI and Automated Processing

ListingEngine.ai uses AI-assisted tools to help generate and optimise listing content.

  • AI outputs are generated based on inputs provided by users and system-level models.
  • We do not use personal data to make automated decisions that produce legal or similarly significant effects on individuals.
  • AI-generated content should be reviewed by users before publication.

7. Third-Party Marketplaces

ListingEngine.ai integrates with third-party marketplaces (such as eBay, Shopify, Vinted, Depop, and others).

We are not responsible for the privacy practices of these platforms. When you publish listings or connect accounts, personal data may be processed by those platforms in accordance with their own privacy policies.

8. Sharing Personal Data

We may share personal data with trusted third parties only where necessary, including:

  • payment processors (e.g. Stripe);
  • hosting and infrastructure providers;
  • analytics and monitoring providers;
  • professional advisers (legal, accounting) where required.

All third parties are required to process data securely and in compliance with data protection laws. We do not sell personal data.

9. International Data Transfers

Where personal data is transferred outside the UK or the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

  • adequacy decisions; or
  • standard contractual clauses approved by regulators.

10. Data Retention

We retain personal data only for as long as necessary to:

  • provide the Service;
  • comply with legal and accounting obligations; or
  • resolve disputes and enforce agreements.

When personal data is no longer required, it is securely deleted or anonymised.

11. Your Data Protection Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate or incomplete data
  • Request erasure of your data (subject to legal limits)
  • Restrict processing in certain circumstances
  • Data portability
  • Object to processing based on legitimate interests
  • Withdraw consent where processing is based on consent

To exercise your rights, please contact support@listingengine.ai

12. Security Measures

We implement appropriate technical and organisational measures to protect personal data, including:

  • secure hosting environments;
  • access controls and authentication;
  • encryption in transit where appropriate;
  • regular monitoring and updates.

While no system is completely secure, we take reasonable steps to protect personal data from unauthorised access or loss.

13. Data Breaches

In the event of a personal data breach, we will:

  • assess the risk to individuals' rights and freedoms;
  • notify the relevant supervisory authority where required; and
  • notify affected individuals where legally required.

14. Children's Data

ListingEngine.ai is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children.

15. Cookies

We use cookies and similar technologies to operate and improve our website and Service. For more information, please see our Cookie Policy [link here].

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, regulation, or our practices.

The most current version will always be available on our website. Where changes are material, we will take reasonable steps to notify users.

17. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the relevant supervisory authority.

UK Information Commissioner's Office (ICO)

Website: https://ico.org.uk

We encourage you to contact us first so we can try to resolve any concerns directly.

18. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Email: support@listingengine.ai

ListingEngine AI | Optimise E-commerce Listings for UK Sellers